What does "Chartered Marketer" actually mean?
It is a professional status awarded by the Chartered Institute of Marketing. Holding it requires a CIM qualification, CIM membership, several years of professional marketing experience, and continuing professional development every year to keep it.
Charlotte holds it alongside a CIM Diploma in Professional Digital Marketing. It is the difference between someone who does marketing and someone who has been assessed on it and has to keep proving it.
What did she do before Marketing for Merchants?
Marketing roles since 2010 across mobility aids, insurance, mechanical engineering, garage equipment and independent builders merchants. That range is why she is comfortable with businesses that do not have an obvious story to tell. Most of them do - it's just not sitting on the surface.
Frequently asked questions
Charlotte Jewell is the founder of Marketing for Merchants. She is a Chartered Marketer who has worked in marketing since 2010, and now specialises in independent builders merchants and their suppliers across the UK.
What does Charlotte do at Marketing for Merchants?
She runs the marketing side of the business: the strategy behind each client's plan, the content that goes out, and the reporting that says whether it worked.
Most clients deal with her directly. There is no account manager sitting between you and the person doing the work, and that is deliberate rather than a limitation of size.
Why independent builders merchants?
She started Marketing for Merchants in December 2022, after years of marketing businesses most agencies find unglamorous: mobility aids, insurance, mechanical engineering and garage equipment.
"Good marketing shouldn't be reserved for brands with enterprise budgets."
Independent merchants are competing against national groups with marketing departments, agencies and budgets they cannot match. Most of them do not need more marketing theory. They need someone who already understands trade counters, supplier relationships and branch launches, and who turns up every month.