Built Depot
CASE STUDY
Build Depot is a family-run independent builders’ merchant with over 25 years of experience supplying west and central Scotland. With four branches offering a wide range of building materials for trade professionals and the general public, Build Depot focuses on making every customer interaction seamless and stress-free.
When they approached me in June 2023, they needed flexible marketing support across various channels to strengthen their presence both online and offline - and to keep their multiple brands cohesive.
Services we've provided
Since June 2023, here’s how we’ve supported Build Depot and their sister brands:
Social Media Management
Sporadic but strategic management of LinkedIn, Facebook, and Instagram.
Web Design & SEO
Keeping their website functional, optimised, and user-friendly.
Press Releases
Writing and distributing newsworthy updates to local and industry press.
Customer Emails
Crafting emails to engage and inform their customers.
Event Marketing
Supporting events with creative assets and promotional materials.
Graphic Design
Posters, billboards, and signage for both Build Depot and sister companies.
Branding
Developing branding assets for Build Depot and associated brands like Bath & Tile Studio, GTi Direct, PerformPipe, CondensulateXtreme, and COSiFLOOR.
Key Achievements
Website Growth
Made their website more user-friendly and optimised for search engines, improving visibility.
Social Media Success
Improved consistency and engagement across multiple platforms, tailoring each to their audience.
Enhanced Branding
Unified branding across their companies and products for a more professional and cohesive look.
Event Support
Delivered creative assets and promotional materials for events that boosted in-person engagement.
Key Projects
Branding Across The Board
With multiple brands under their umbrella, it was essential to create a consistent visual identity. From signage to product branding, I’ve helped Build Depot unify their messaging and make a lasting impression.
In-Branch Marketing
Posters, signage, and billboards designed to grab attention and keep customers informed, all while staying on brand.
Web & Email Marketing
An optimised website and customer-focused emails have made it easier for Build Depot to engage with their audience, both online and in-store.
Results & Impact
Build Depot’s marketing now reflects the professionalism and trustworthiness they’ve built over 25 years in business. With a stronger online presence, cohesive branding, and creative assets for every touchpoint, they’re better positioned to connect with both trade professionals and the general public.